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Research papers

Asia is geared up for Innovation!

Understanding the underlying needs of Asian women in using new products and services will provide a compass for the innovation journeys of companies. Exploring the innovations described by women in the region will help understand the different ways...

Catalogue: Asia Pacific 2007
Authors: Luc Rens, Gail Mackenzie
March 12, 2007
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Citation

Rens and Mackenzie (2007a, March 12). Asia is geared up for Innovation!. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/asia-is-geared-up-for-innovation-